Neil Westwood created a dream UX workshop product – Magic Whiteboard®

User experience design is a visual craft and for every project, we need the wall space for sketches, diagrams & brainstorming notes.

Some offices are fortunate to have the space to stick whatever they want on the walls. However, for many, this isn't an option which can make running workshops and 'stand–up' meetings very difficult. In these circumstances, Magic Whiteboard® is a great solution, allowing you to create whiteboard-like surfaces without leaving any marks behind.

I first came across the Magic Whiteboard® at a UX Training course in Manchester and since then I have never found anything better. The whiteboards were great for collaboration, boosting conversations, and operating at speed – perhaps this was because we didn't spend 10 minutes picking up post-it notes off the floor.




The Story behind the Magic Whiteboard®

The Magic Whiteboard® was created by NHS Worker Neil Westwood as he was fed up of carrying his flip-chart stand around the hospital wards and needed to find a portable solution. As a result, the Magic Whiteboard® was born.

In 2008, Neil took his product onto the famous series Dragon's Den where Theo Paphitis and Deborah Meaden invested £100,000 into the development of this incredible product.

Since then, the company is back in the hands of its original founders, and the company is on target to turn over £1.5m this year with profits of £400,000.

This is only the second time in the history of Dragons’ Den that an investee business has bought back their equity. This is just a representation of how great the Magic Whiteboard® is.



Here is a link to the product:





Let us know what you think! It is such a great resource to have in the workplace.



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10 Books that will help boost your creative knowledge

10 books that will boost your creative knowledge

Today’s lifestyle is so heavily based on digital technology and in reflection neglects the traditional education of reading books. Reading about creativity is one of the best ways to inspire yourself, learn from people’s success or mistakes and develop your own knowledge base.

"No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance." ~ Confucius

We could not recommend more buying a physical book – not only to build on your knowledge but it keeps your brain healthy! It is so easy to read a blog post, article or passing comments online, however, the distractions take away the ability to digest everything we have just read. There are so many incredible books out there about creativity, Amazon has a whole library full – we have curated 10 of our favourite books to help get you started on your journey.


1. Personal Creative Branding, by Jurgen Salenbacher

Jurgen Salenbacher explains how our success in exploring change relies on our ability to think creatively.


2. Steal like an Artist: 10 Things nobody told you about being creative, by Austin Kleon

Don't reinvent the wheel – everything has been done before but learn how to give it your personal touch through creativity


3. Jack’s Notebook, by Gregg Fraley

Gregg Fraley is an innovation consultant for some big names. This book is about how he teaches problems solving skills and how to turn ideas into actions.


4. Flow: The Psychology of Optimal Experience, by Mihaly Csikszentmihalyi

"The way to happiness lies not in mindless hedonism, but in mindful change." New York Times Book Review


5. The Chimp Paradox: The Mind Management Programme to help you achieve success, confidence and happiness, by Prof Steve Peters

An incredible book to help you understand your and others behaviours and actions to life. This is an excellent book for UX designers, it will help you to understand how people may think and how environments can affect the way you think.


6. Think Fast & Slow by Daniel Kahneman

An international bestseller that will change the way you make decisions


7. Creative Confidence by Tom Kelly & David Kelly

This is an award-winning book about unleashing the creativity that lies within each and every one of us.


8. Start with Why, By Simon Sinek

In business, it doesn't matter what you do, it matters WHY you do it.


9. Steve Jobs by Walter Isaacson

Well, let us be honest! He is a legend


10. It’s Not How Good You Are, its How Good You Want to be, By Paul Arden

This is a designers bible for the talented and timid alike to help make the unthinkable thinkable




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