Yesi on creating better experiences and collaborating with amazing people

Argentina-born Yesi Danderfer is an inspirational designer, Spanish editor and judge at CSS Design Awards. Known for her user-centred approach she loves to collaborate with like-minded enthusiasts to get the best possible outcome.

Yesi has some incredible experience running her own agency and being a part of Kollectin, a fashion social app that connects influencers and users to share their style purchase of designer jewellery.

All of the above keeps her busy but we had the chance to catch up with Yesi to ask about her career so far, her approach to design and how she has become a better professional.




1. Hey Yesi! Can you talk a little bit about yourself?

Absolutely! It’s so nice to meet all of you, my name is Yesi and I’m a UX/UI and Product Designer from Mar Plata, Argentina. I try to create better experiences one pixel at a time, collaborating with amazing people.


2. We’re curious, What made you get in touch with us?

I found you by chance when I was looking for new and fresh content about UX and Design to read, and you happened to appear on my Twitter feed!


3. Wow! We believe you’re a judge at @cssdesignawards?– Tell us more…

That’s correct! I became a Judge for the CSS Design Awards back in April 2017 after a good colleague of mine suggested I applied as it would provide more experience and knowledge because you learn and get to know more about the designers and developers who work behind the masterpieces that feature in CSSDA, and by objectively judging their work you also become a better professional. So far, it has been a great experience.


css awards


4. Ok, what is your definition of UX?

To me, User Experience is everything that affects a user’s interaction with a product, the sweet spot between business needs and user needs. But if I can get more poetic about it, I see it as the skeleton and soul of a product, because without UX, a notebook would be just a notebook to write things on but due to the user experience of how that notebook is designed, for example, a person can experience certain sensations when their fingertips touch the sheets or when the pen’s ink dries on the paper. I could go on and on, but I think that’s a good summary.


5. What is your design process?

Keywords for my design process are exploration and iteration. I like to explore as much as I can either on user research or visual inspiration, and it’s very important for me to iterate with my team and client because if I can’t communicate properly with either of them then we won’t move forward.

So basically, everything begins with an introductory talk or kickoff call, then it’s mostly many kinds of research, old school sketches on my notebook, wireframes, iteration with my team/client, mockups, rapid prototypes, testing.

Of course, my process is very flexible because every client is different and every project is different, so it’s important to be adaptable for every case scenario.


6. You specialise in UI/UX and product design. How would you decide which features to add to your product?

I focus on my user first and foremost, so I would definitely keep my users in mind to know what kind of features they would need and I believe by doing research on what my audience is, how they are and what their needs are—that would be a good start. Then, that information would be good enough for a simple prototype that I can put together based on my experience of previous research (what item works where and why) to later test it with real users.

So I would say it’s a combination of my own experience as a Designer working on the same kind of products over a certain period of time, research and testing with real users because at the end of the day those are the people that will be using the product I’m designing.


7. How do you test your ideas, do you use the Lean UX methodology?

This is a bit tricky because when I was younger than now and I gave my first steps as a digital designer, the agencies and software development companies I worked for trained me in the Agile Methodology, but I think the more I read, researched and met other colleagues, I was able to start including everything I learnt and found useful into my own testing process.

What I use the most whenever I work is an Expert Review, especially with new clients and products that already exist, are big and when my client doesn’t really know exactly what’s wrong with it but they just know that there is something not right. It’s quick, offers a lot of input and a lot of starter points.

Whenever possible, I try to perform Usability Test with real users because there is honestly no better way for me to get real, raw feedback. Clients can also be part of it, and can also be done remotely.

Last but not least, because there are many out there but this is another I use quite often, are user personas. More than once I’ve worked on Startups or products that have yet to be created and there is not an audience yet set, so creating a set of personas is a must to understand what kind of user we are dealing with.


8. Tell us about a project that you’re most proud of.

I think in a way I’m proud of all of the projects I was able to collaborate in, even the ones that ended up being a complete disaster for one reason or another (we have all been there!). But right now and for some time I have been collaborating in Kollectin, a fashion social app that connects influencers and users to share their style through the purchase of designer jewellery. There is a lot of work still to be done and so much more to explore, so I’m definitely excited to see where it will take me as a designer.




Thank you Yesi for sharing your story with our audience at Together Incredible. Follow Yesi Danderfer on Twitter to keep up to date with her journey.


Below are Yesi's go-to products for design



Lamy Al-Star black 0.7mm Mechanical Pencil

Buy on Amazon



The User Experience Team of One: A Research and Design Survival Guide

Buy on Amazon



Samsonite Luggage Tectonic Backpack

Buy on Amazon


You may also like to read:

6 UX principles that will guide you to create killer content 

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Eric Miller on how UX became a studio focus and the story behind his UX Kits

If you haven't heard of Eric Miller, you will most definitely have seen his work with UX kits on social media? Eric has over 20 years experience under his belt including working with large organisation, BMI.

Eric continues to share his own projects – like his recent website decks at UX Kits. We have been able to speak with Eric about how the UX industry has influenced his studio and the story behind the launch of UX Kits.




1. Can you introduce yourself to our readers?

My name is Eric Miller and I am the Founder of and designer for our studio and shop, UX Kits (Shop now). I’ve been working on web projects since the late 90’s and started professionally as a designer for BMI and as the writer of the graphic design section of Our 2-person studio was launched as a full-time venture in 2008 and UX Kits followed in 2013.


2. We know you started out as a designer/developer for Broadcast Music Inc, but how did your career develop into UX?

While user experience design was a practice during my time at BMI, I’ll admit it is not something I was familiar with and “UX” was not such a common phrase as it is now. In theory, I was practising some elements of the UX process without knowing it, but it wasn’t until I launched our studio that I truly educated myself on that process. Over time, our work shifted from designing only traditional websites to more complex, web-based applications. That work naturally required us to be more involved in the entire process including discovery, research, information architecture, journeys, wireframes, prototypes and visual design. As we took on more of that type of work, we included UX as one of our studio’s main focus areas.


3. How do you put your ideas together? What are your tools to create?

Our initial ideas for a product generally start with notes and lists. Before anything visual, I just jot down anything I can think of, which might be done alone or with a client. I use a thick MUJI notebook for these notes (I love MUJI). From there, I usually move to rough sketches of concepts. My current favourite notebook is the Behance Dot Grid Book though like many designers I have many sketchbooks in all shapes and sizes. My pencil of choice is the Pentel GraphGear 1000. When designing a physical product, like our UX Kits Wireframe Deck, I’ll make physical prototypes from post-its or just cut paper to the card size.

Once a concept has been proven on paper, I’ll create documents such as flowcharts and wireframes (if a website or app), usually in OmniGraffle or Sketch. Finally, Photoshop and Sketch are my go-to apps for polished design, and we create prototypes in InVision. I also use a Wacom tablet and an iPad with Paper and Pencil by FiftyThree for digital drawings. That’s doesn’t cover our full UX or design process, but those are our favourite tools for getting the job done.


4. So, tell us a little more about the story behind UX Kits? Where did this idea come from?

The first products for UX Kits came from documents we were creating for clients over and over. If our process was benefited from pre-built templates for documents like user flows, then it would help others too. In 2013 we launched our Website Flows. I saw that product quickly being incorporated into the workflow of many designers on places like Dribbble, and being shared on social (in the case of Pinterest, over 100,000 times). It was immediately clear that we could build a brand around this, not just a product.




We continued to build a small, thoughtful collection of digital products, along with our first physical product, the Website Deck. The Website Deck came from the idea that teams and clients benefit from physical, hands-on exercises, and most recently we continued that idea with the Wireframe Deck.




5. How did you test your ideas for this, were you using the Lean UX methodology?

Our ideas were really tested through real-world use with clients. Seeing how clients related to more visual products was our proof-of-concept. Lean and Agile methods certainly apply to our client work, but less so with UX Kits. We do interview some designers and share product concepts and revise those concepts based on that.


6. Can you share some examples or a video of how people are using the UX kits?

This Dribbble gallery has great examples of how designers use our digital UX Kits in their projects.





Thank you, Eric, for sharing your story with our audience at Together Incredible. Follow UX Kits on Instagram to keep up to date with Eric’s journey.



If you would like to become an influencer and share your story, drop us an email 



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Neil Westwood created a dream UX workshop product – Magic Whiteboard®

The word 're-design' – If something isn’t broke, why fix it?

Interview with design influence – Miguel Casais

Miguel is a founder and designer of Reign Supreme, London – where he aims to champion the helm of creativity. Here is a glimpse of Miguel's work and involvement in the UX design community.


1. Can you introduce yourself to our audience?

My name is Miguel and I help create awesome work for awesome people, but for the purpose of this interview: Founder of marketing agency Reign Supreme.


2. You have recently set up a business – Can you tell us a little more about it?

In short, we’re a Japanese inspired, purpose-driven agency that helps brands build loyal followings and start their own movements.

I launched the agency mid-2017 out of a frustration for a lack of game-changing creativity and a conformity for mediocre client service.

We’ve since gone from strength to strength supporting brands in a variety of industries, from beer to technology, and we’re aiming to truly make our mark in the industry this year.


3. So, what is your definition of UX?

UX is the intersection between functionality and design. It’s what makes the experience of using technology pleasurable and most importantly practical.

You may have the world’s most useful and ingenious software, but without a great UX design, no one will use it.

It is also far more than just a pretty looking layout, it’s the architecture behind the front panel.


4. How do you include UX in your design process?

That’s a tough one, I like to think I have an eye for design so I go by my own intuitions, but I imagine that wouldn’t be the case for most people.

We have a rule here at Reign Supreme regarding design, and that’s that everything that comes out of here has to be badass & beautiful. And what that really means is that UX is taken seriously, we want it to be pleasurable for people to look at and functional to use our work.

A good rule of thumb for those without an eye for design might be to ask for other, non-bias, opinions on how enjoyable the use of the design is.


5. What is your favourite research method and how has this helped you make business decisions?

As with all good research methods, we start with Google. However, we also run a discovery meeting that fully dissects the heart of the problem and what we’re here to solve. Our solution is only as good as this initial meeting, so it helps profoundly.


6. How do you get feedback from your users? How do you conduct your user research?

Be straight-forward and ask, their feedback helps you improve and in-turn provide better value to them in future. Also, it’s important to separate your ego from the equation. Always be open to criticism and take external points of view on board.

We don’t conduct too much user research, but we’d use focus groups on behalf of our clients.


7. How do you put your ideas together? What tools do you use to create?

We express our ideas visually using a magical platform called Powerpoint, but other than that, we use Illustrator and a good old-fashioned notepad.


Below are Miguel's go-to products for design

LEUCHTTURM1917 Notebook – Dotted Pages

Buy from Amazon UK
Buy from Amazon US


Sony MDR-EX110AP Deep Bass Earphones

Buy from Amazon UK
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Apple MacBook Pro

Buy from Amazon UK
Buy from Amazon US


Thank you, Miguel, for sharing your story with our audience at Together Incredible. Follow Reign Supreme on Instagram to keep up to date with Miguel's journey.


If you would like to become an influencer and share your story, drop us an email 



You may also like to read:

6 UX principles that will guide you to create killer content 

10 Books that will boost your creative knowledge

Interview with User Experience Design Practitioner – Stavan Himal

1. Can you introduce yourself to our audience?

Hi, first of all, thank you for having me and giving me an opportunity to share my thoughts with an awesome audience. So, I am Stavan Himal, User Experience Design Practitioner from India and currently, based in Barcelona and pursuing my masters’ degree in Interaction Design at Harbour Space University.


2. How many years have you been practising UX?

I have been practising UX for last 5 years. It all started when I was pursuing my bachelors in Information and Communication Technology back home in India. We had a subject for User Centred Design and I found it so interesting I started working towards that field.


3. So, tell us how interaction design and UX work in conjunction?

I particularly believe that Interaction Design falls under the bigger umbrella of User Experience. To achieve a good user experience, you have to create good interactions. The interactions can be anything from the buttons to motion graphics. If the interaction with the elements is first-class, equally the user experience will be excellent.

We’re entering into the era of ‘Beyond the Screen Interactions’ or ‘Beyond the Screen Experiences’ and I believe that to survive in this era, we must take care of the interactions as much as we take care of the User Experience.


4. What is your definition of UX?

It is the experience which people have while using any product or service as well as the overall experience when they’ll leave that product or service.’ If they’re not having good experience, it is obvious that the UX is bad.


5. What is your favourite research method and how has this helped you make business decisions?

I would start by observing people in the desired demographic, I never miss a chance to observe people. I analyse their activity and judge how difficult or easy it was for them to perform a particular task.

If I find any problems I would start asking and observing more people. After doing that, I would carry out suitable user research and analysis to come up with a solution to their problem.



6. How do you get feedback from your users? How do you conduct your user research?

Ideally, I perform two types of user testing methods; One is task-based where I ask the user to perform some tasks and observe what kind of problems they’re facing to achieve the desired outcome.

Secondly, is to ask them directly for their feedback when they perform and complete their initial interactions with the service I have designed. 

My favourite user research method has always been ‘Observation.’ I believe that most of the time people do not know what kind of difficulties they’re facing in performing actions because they’re habituated to do those tasks. So, I ideally analyse them in the initial phase and then I carry out furthermore User Research Methods.


7. How do you put your ideas together? What are your tools to create?

I would always sketch the concept after the problem-solving sessions. From there, I would create low fidelity wireframes which would lead to high fidelity designs. Then, I would prototype it and test.

I ideally use, Sketch App and Omnigraffle to create the wireframes and for prototypes, I use Framer, Principle or Pixate. The choice of the software depends on the complexity of the prototype. If I am creating a simple prototype which can be done faster, I prefer Pixate whereas, for more complex prototypes, I use Framer.


Stavan's go-to products for design

The Design of everyday things by Dom Norman

Buy from Amazon UK 
Buy from Amazon US


Ember Temperature Control Mug

Buy from Amazon UK
Buy from Amazon US


Beats Studio 3 Wireless Headphones

Buy from Amazon UK
Buy from Amazon US


Thank you Stavan for sharing your story with our audience at Together Incredible. If you would like to become an influencer and share your story, drop us an email 



You may also like to read:

6 UX principles that will guide you to create killer content 

Interview with design influence – Miguel Casais