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Design Services

I help businesses improve their digital product by profoundly focusing on what people want and need—design is about people, not just aesthetics.

Digital Transformation

Launching a new website is something of the past.

Digital has transformed with websites, apps, social media and more—customer expectations are higher than ever before. Redesigning a site every few years will no longer allow you to compete in the digital marketplace. Instead, businesses need to make fundamental changes to keep up to date with the ever-evolving digital world.

To sustain these new customer expectations, your business needs to adapt with it—digital can no longer get overlooked as a bolt-on to existing products. I can help you overcome any digital challenges, optimise your website and/or solve critical problems preventing your business from success.

Over the past seven years, I have had the honour of developing products and services for companies such as Adidas, Nike, JD Sports Fashion PLC, The Science Museum (London), Manchester Airport Group, to name a few.

UX Strategy

Great design begins with great research—UX strategy is a long-term plan to align customer touchpoints with your vision for user experience. I can help you identify opportunities and add value by defining the customer experience vision and aligning actions.

I use a blend of qualitative and quantitative techniques to help you understand the problems before I can start to solve it. I gather all the information surrounding your business objectives, your customer pain points and expectations of the project.


The two most important priorities I focus on are business objectives and target audiences.

1. How do we design the best user experience for a specific product?
2. What is the best way to create and manage UX at a company?


Great brands are more than just logos and a website, they take a holistic approach to user experience: every aspect is designed. By focusing on the design with a holistic approach, I can help you delight users and create memorable experiences.

  • Research & Planning
  • Expert review
  • Competitor analysis
  • Data Analysis
  • UX Optimisation
  • User testing
  • A/B Testing


Experience Design

I will work alongside you in collaboration to design a site that reflects your brand, your audience and your business goals. I offer honest advice, industry experience and a diverse portfolio of work. I am skilled in a variety of methods from simple sketching to high-fidelity prototypes which allow us to explore and test the best solutions for your end-users and your business.

  • User experience (UX)
  • User interface design (UI)
  • Product design
  • Wireframing and prototyping
  • Visual design
  • Responsive design
  • App design


A functional website can deliver rich content, to a wide audience in a short period of time—it’s vital that your website is simple, clean and user-friendly.

I work alongside two senior web developers who are proficient in a number of industry-standard platforms and technologies. We have worked together for over six years combining our expertise in digital design and development for a range of clients and businesses.

Together we offer something different. We don’t just build systems for the end-user, we consider internal users too like administrators, content creators, and the people responsible for system maintenance. We take the time to understand technical constraints and discuss the client’s needs, as well as the user’s needs.

  • Front-end development
  • Product development
  • E-commerce Platforms
  • Responsive design
  • Usability testing
  • Back-end development
  • Systems integration
  • WordPress


Where to begin?

I can help you kick-start new ideas or improve what you already have—I aim to deliver exceptional digital solutions and improved the user experience for all. I would love to discuss the challenges you encounter and offer some advice about how I can help.