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Case Study

Science Museum — fuel your imagination

Old plane displayed in the Science Museum
  • User Experience
  • User Interface
Exciting opportunity

See, touch & experience science first-hand

The Science Museum Group is the most significant group of museums of science and innovation worldwide – it aims to make sense of the science that shapes our lives.

It was an exciting time for me – I was appointed lead designer on a huge award-winning client. After heading down to London with the Creative Director, I knew this was going to be an incredible project.

The brief was to create and build an immersive, updatable online hub that hosts their event spaces, blog posts and social channels.

Desktop mockup for the "Science Museum"
iPad mockup of the Science Museum website
Problem statement

A galaxy of information

Science Museum discovered users were overwhelmed with the amount of scattered information online and wanted to build a great experience to house all the content they are creating.

The client wanted to improve their online experience from hiring a space within the museum to establishing their presence and visibility on the web.

Product Solution

The sweet spot between business goals & user needs

The website consolidates a large organisation which is a recognised online inspiration on both desktop and mobile devices. With some in-depth research into user behaviours and several iterations, I came up with some designs for each problem. Its features amplify the end users experience, both from an aesthetic and technical point of view.


Content strategy

I designed a content stream that pulled through the relevant articles which gave the user an array of easily consumable digests. 

Desktop mockup of the news feed for the "Science Museum"

Day and evening features

The Science Museum had several events to host and market online. I designed an extra feature which easily filters between the morning and evening events. The design shows an interchangeable UI according to the time of day. For example, light UI for the daytime and dark UI for the evening.

iPhone mockup of the "daytime spaces" in the Science Museum
iPhone mockup of the "evening spaces" in the Science Museum
Experiment using mixology in cocktail glasses
Interior image of the spaces inside the Science Museum, London
Interior image of the spaces inside the Science Museum, London
Desktop designs of a "photo gallery" for the Science Museum

User-centric map

The Science Museum attracts tourists, businesses and schools from all over the world. The interactive map was an essential feature on the website to help users find their way to the museum. I liaised with the marketing manager to get an understanding of the transport used, frequently asked questions and common directions visitors asked. Using this information, I designed a user-centric map which focuses on ‘filtering’ between transport links, local facilities and places to stay.

Desktop designs of interactive map for the Science Museum
Next steps

Phase 2 of the project

The idea to create more personalised content for each user based on their interests, location and demographics. To do this, I need to gather and analyse the data to make relevant changes for phase 2 of the project. The data would be coming from museum members, feedback surveys and google analytics.

Interior image of the spaces inside the Science Museum, London