We partnered with Pink News to revolutionise their digital presence and automate their workflows. Our mission was to infuse a modern and scalable design solution to enhance the user experience across all their digital touch points.
Pink News is the most influential LGBTQ+ media brand, with over 150 million monthly unique visitors across all their platforms.
We partnered with Pink News to re-platform and modernise their digital brand experience. Over a 6-month work program, we implemented our scalable and accessible design system, 'Design Accelerator™, ' which enabled us to focus on business objectives and strategies to uphold peak online performance throughout the rollout.
We're thrilled to be awarded App of the Year at the prestigious Drum Awards 2023
Our collaboration with Pink News has been a resounding success, resulting in a remarkable transformation of their digital platforms and the implementing of our design system framework within their in-house team.
Awarded App of the Year at prestigious Drum Awards 2023 🏆
From 20% to 30% retention rate since launching with 50% interacting weekly
Uplift in revenue since adding a new feature 'uplifting stories'.
Accessibility standards to provide a better user experience for everyone
All the base components the design and developers needed were create during back-end restructures to ensure they were ready for front-end redesign.
Sarah W 🇬🇧
CPO
Design systems, user experience and product design
